Client: Zalando x Nike
Industry: Fashion
Duration: 6 weeks
In partnership with Zalando, we crafted creative solutions for content creation amidst global lockdowns. Our campaign, "Play Inside, Play for the World," encouraged consumers to stay active from their living rooms through engaging social media and ambassador-led activations.
Spireworks launched the "Play Inside" journey with a robust social media extension, leveraging ten brand ambassadors with a collective reach of over 2.5 million. We captured momentum by being fluid and responsive, delivering inspiring and relatable content that resonated with consumers.
+21% Click through rate
3x less bounce rate
Our campaign served through a mix of yoga and training workouts, focusing on wellness, mindfulness, and stress relief. By providing two-way communication, we motivated consumers to stay active and connected.
+81% Add to cart/wish list
+8s average time spent on site
Looking for innovative ways to engage your audience? Spireworks delivers impactful, relatable content even in challenging times.
